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Who We Are

REDI Sites is an initiative of the Site Selectors Guild dedicated to improving investment readiness through consistent standards, independent evaluation, and education that better aligns community preparedness with corporate site selection requirements.

Urbanscape leadership team reviewing a development model on a rooftop terrace

About REDI Sites

Bringing Greater Confidence to Site Selection

Every community wants to demonstrate that its sites are "ready" for investment. But across the United States, there is no universal definition of what "site ready" actually means.

REDI Sites was created to establish a more consistent, transparent, and investment-focused standard for evaluating industrial properties. Rather than serving as another marketing designation, REDI Sites provides an objective framework that helps communities better prepare sites while giving companies greater confidence in the locations they evaluate.

Each designation combines engineering analysis with independent review by experienced site selection consultants, ensuring sites are evaluated through both technical and real-world corporate investment perspectives. The result is a more disciplined evaluation process that helps reduce uncertainty, identify potential risks earlier, and accelerate investment decisions.

Developed as an initiative of the Site Selectors Guild, REDI Sites reflects decades of experience advising corporations on major location decisions and translating those lessons into practical standards that benefit both communities and investors.

The Site Selectors Guild

The Experts Behind REDI Sites

REDI Sites was developed by the Site Selectors Guild, the world's foremost association of professional site selection consultants.

Guild Members are independent advisors who help companies identify, evaluate, and select locations for major business investments around the world. Every Guild Member has earned the Certified Site Selection Consultant (CSSC) credential and is bound by a Code of Ethics emphasizing objectivity, confidentiality, and professional judgment.

Unlike organizations that promote communities, Guild Members represent the interests of corporate investors. Their collective experience evaluating hundreds of projects each year ensures REDI Sites reflects how companies actually assess investment readiness, not simply how sites are marketed.

High-rise construction site at sunset with tower cranes

Site Selectors Guild
Mission & Vision

Mission

To advance the practice of site selection while helping companies make smarter location decisions and supporting communities in creating environments where investment can succeed.

Vision

A world where communities and corporate investors share a common understanding of investment readiness, resulting in faster decisions, reduced risk, and stronger economic outcomes.

Why REDI Sites Exists

Why the Site Selectors Guild Created REDI Sites

Communities have invested heavily in preparing industrial sites for development, but over time, "site readiness" has come to mean different things to different organizations.

Some programs emphasize environmental due diligence. Others focus on utilities, transportation, permitting, or marketing. While each provides value, the lack of a common standard can create uncertainty for companies evaluating locations.

The Site Selectors Guild recognized this growing disconnect between corporate expectations and community definitions of readiness. REDI Sites was developed to establish a consistent, credible framework rooted in real-world corporate site selection experience. Rather than replacing existing site readiness efforts, REDI Sites complements them by introducing an independent, investment-oriented perspective based on the criteria companies and their advisors evaluate every day.

The result is greater confidence for investors, greater clarity for communities, and a more efficient site selection process for everyone involved.

Who We Are

Our Team

  • Portrait of Nicki Dallison, Managing Director

    Managing Director

    Nicki Dallison

  • Portrait of Stevie Chavez, Director of Sales and Business Development

    Director of Sales and Business Development

    Stevie Chavez

Who We Are

Our Board

  • Portrait of Didi Caldwell, Board Chair

    Board Chair - Founder & President, Global Location Strategies; Founder & Board Chair, Strata Platforms

    Didi Caldwell

    “Investment readiness is a journey. All sites are somewhere along that journey, and the objective of the economic developer should be to move their sites along that journey towards a state of full readiness. The REDI Sites program is a road map that shows you where you are on that journey and what you need to move closer and closer to the final destination. It doesn't all have to be done at once, and sometimes little improvements can mean a lot. The point is to just keep moving along the path.”
  • Portrait of Gregg Wassmansdorf, Treasurer

    Treasurer - Senior Managing Director, Global Strategy, Newmark

    Gregg Wassmansdorf

    “The REDI Sites program addresses the following two common problems, among others. First, for landowners and project proponents, they don't typically have a clear set of guidelines to begin the process of evaluating their own site and taking steps to make it more investment ready. Second, for companies, investors, and site selectors, the site readiness programs that exist across the country have wildly different requirements to earn a stamp, receive a credential, or be added to a site database, which makes site comparisons across jurisdictions very difficult. The REDI Sites program provides a clear path toward improved site readiness and provides a consistent methodology to evaluate site opportunities.”
  • Portrait of Jeannette Goldsmith, Board Member

    Board Member - President, Strategic Development Group

    Jeannette Goldsmith

    “What sets REDI Sites apart is that it was developed by site selection professionals to provide a consistent, national perspective on site readiness. That consistency is particularly valuable because the evaluation reflects the perspective of the professionals who work with companies every day to identify and evaluate locations for significant projects. Another important differentiator is that REDI is industry- and use-agnostic. That makes the evaluation relevant across a broad range of potential projects and allows site selectors to quickly understand a property's strengths, limitations, and remaining risks.”
  • Portrait of Taylor Gravois, Board Member

    Board Member - Sr. Director, Economic Development & Industrial, Westwood

    Taylor Gravois

    “Speed to market is an overused cliché, but it still rings true – site readiness is a ticket to enter the economic development game. We have clients who have consistently invested in site prep for 10+ years until finally getting a win. Economic development is a game of persistence and endurance, and success favors those who put in the work over the long term.”
  • Portrait of Denise Mullis, Board Member

    Board Member - Vice President, J.M. Mullis, Inc.

    Denise Mullis

    “What inspires me most about the REDI Sites program is the opportunity to help states and communities put their best foot forward. I'm excited to see the program continue to grow because every community that becomes more prepared, becomes more competitive with a stronger chance to create jobs, attract investment, and improve quality of life for its residents.”
  • Portrait of Darin Buelow, Board Advisor

    Board Advisor - Principal, Deloitte Consulting LLP

    Darin Buelow

    “I am excited to see REDI Sites continue to gain momentum as a national standard for site readiness and see site owners and economic development entities strive to achieve higher scores in the evaluation framework.”

Who We Are With

Our Partners

Is your site ready?

Take the first step toward a REDI Sites designation and greater credibility, visibility, and investment readiness.